Mission & Vision

Mālama Maui Nui is a 501(c)(3) nonprofit organization whose mission is to educate, inspire, and empower individuals and communities to beautify and maintain Maui Nui’s environment, thereby supporting its economy, quality of life, and unique Hawaiian culture. Through litter pickups, marine debris cleanups, recycling events, and more, MMN brings individual volunteers, local businesses, community organizations, and government agencies together to promote the environmental health of Maui County.

The commitment to mālama our islands is central to MMN’s mission since its inception in 1991.  We envision a community that exponentially multiplies its efforts by working together,  ensuring Maui Nui’s future generations will be afforded the same opportunity to thrive in this safe, beautiful, and ecologically-rich environment.

MMN is one of more than 600 affiliates of Keep America Beautiful, the nation’s leading nonprofit that brings people together to build and sustain vibrant communities.

The work we do directly improves the quality of life for residents and enhances the beauty of our communities for visitors. By working together we can achieve our common goals for a healthier environment and reinforce the pride and responsibility we all share to mālama ‘āina. The environmental health of our community affect all residents, visitors, and businesses in Maui County. And anyone can become the solution.

It is our mission to provide correct information about how to live in a sustainable manner, and to empower all members of our community to act responsibly for the environment.